Microsoft Employs New Xbox One Marketing with Some Bite

I didn't know Microsoft's lawyers were such good swimmers.

It was reported less than a day ago here on GameSkinny that several veterans of Microsoft's marketing staff have resigned from the company. 

Their departure precedes today's news that marketing for the Xbox One is quite literally jumping the shark... or at least diving with them. Kelly Tarlton's SEA LIFE Aquarium in Auckland, New Zealand, is housing the first retail Xbox One unit in a waterproof case surrounded by sharks.

The unit will remain in the tank until midnight November 21st when the holder of the first pre-order will claim the system thanks in part to New Zealand's proximity to the International Date Line. 

Meanwhile we will pretend like Target hasn't already shipped out units early.

Featured Columnist

Lifelong gamer, artist, writer, lurker, occasional troll, and 1994 Blockbuster Game Tournament Store Champion.

Platforms Xbox One Tags sharks silly
Published Nov. 13th 2013
  • JohnHeatz
    Featured Correspondent
    I'm so confused by this right now...
  • Amy White
    Former Editor in Chief
    I don't even know what to say about this. I just... I need more coffee.
  • Ryan Kerns
    Featured Columnist
    I know right? because nothing screams next gen gaming more than New Zealand and sharks :P
  • Coatedpolecat
    Featured Correspondent
    That's just weird.

New Cache - article_comments_article_10068
Popular in the Community