ESL One New York Sets Digital Engagement Record
ESL, the world's largest eSports organization, brought a record-setting event to New York's Barclays Center. Featuring live music, virtual reality, and top-tier competitive Counter-Strike Global Offensive and Street Fighter V matches, the event on October 1st and 2nd generated a record-breaking amount of digital engagement.
Kicking things off with 8,500 fans attending each day of ESL One New York in person, the event generated 20 million unique online viewers. 80,000 Twitter accounts joined the conversation, generating over 182,000 tweets. Between Facebook and Twitter, 122 million impressions were generated by seven million fans. Most of the content itself came from ESL, including backstage coverage and highlights. These numbers all equal to ESL One New York being the most talked about ESL event ever.
What made the event so discussion worthy?
This was the first eSports to utilize VR technology and stream it around the world. Sliver.tv used its LiveVRCast to broadcast what Wonderland VR captured at the Barclays Center. Not only that, but the live music featured Krewella and an apperance by Ice-T.
All this, combined with ESL's dedication to offering highly skilled competitive games with top-of-the-line event experiences, made it the most talked about ESL event in history.