EA says Goodbye to the Online Pass

“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format,” Reseburg revealed.

According to GamesBeat, publishing giant Electronic Arts has plans to remove the Online Pass program currently featured in many of their games, a decision partially made due to player feedback.

“None of our new EA titles will include that feature,” senior director of corporate communications John Reseburg said.

Currently, EA games such as Madden NFL and Battlefield 3 have brought in large sums of money for EA, but prevent players from gaining multiplayer benefits in return when they decide to buy them used.

Is EA finally acting out in response to being voted the worst company in America for two years in a row? Will other companies like Activision and Ubisoft follow in suit with what EA is doing? At the time, neither company has issued a response as to whether or not their paid online services will continue.

Published May. 16th 2013

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