Google now owned by a new company called Alphabet

Google is now a subsidiary of a larger umbrella company called Alphabet.

As part of a complete overhaul to its business structure and function, Google has just announced that it will now be a subsidiary of a new parent company called Alphabet.

This news most concerns Android and Chrome users, but don't worry, all of your Google accounts, services, and devices should remain unaffected.

What exactly does this mean and what is Alphabet?

In it's simplest form, Alphabet will act as an umbrella company for all of the products and services it plans to offer to consumers. One of these products will be Google with all of its mainstays including Gmail, Chrome, YouTube etc., but Alphabet has extensive plans for many other things other than just internet services.

Google co-founder Larry Page will act as CEO of Alphabet while other co-founder Sergey Brin and Sundar Pichai will head the now smaller company, Google. Larry Page wrote,

“Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence"

Does this have any real impact for us as gamers? As far as I can tell no, but it could impact developers going forward which in turn could affect audiences.

Anyone currently with an android device or who uses a Chrome browser, Play Store, or YouTube will still receive the same reliable services from Google just as they have, the only difference being that Alphabet will now own all of it.  

Published Aug. 11th 2015
  • Left Foot
    This is my favorite explanation of Google's move to Alphabet form Reddit. https://np.reddit.com/r/technology/comments/3gice6/larry_page_and_sergey_birn_announce_the_alphabet/ctytnn0
  • Rothalack
    Master O' Bugs
    Wait, does that mean it's going to be Alphabet Fiber now and not Google Fiber? I see they branched that off separately.

    Also, after looking it over, I would say about 90% of the money comes from that little guy in the bottom right - Ad's. Advertise to what, ~3 billion people a month. Serious money to do lots of crazy things with.
  • Larry Iaccio
    Featured Contributor
    I believe so. I think Google will strictly be on the internet while providing the services will be a separate thing. And that's entirely true about the ads, but think of how much more potential money they can make with this growing list of products.
    I love Google, but it's a little scary to think just how much MORE they are going to influence our lives going forward.
  • GameSkinny Staff
    One of their projects is called Loon, a crazy LTE network that will use balloons in the stratosphere to deliver internet o.0
  • Larry Iaccio
    Featured Contributor
    My personal favorite is Calico. Biological research intended to help us live healthier and longer. Alphabet is on its way to becoming Skynet lol
  • StayNoLonger
    Featured Contributor
    I am from the future! We must stop Alphabet!
  • Larry Iaccio
    Featured Contributor
    damn! I knew it!
  • Rothalack
    Master O' Bugs
    They've already launched their first one in Sri Lanka I believe. The whole country gets free wi-fi internet.

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